Everything you need to know about mobile page speed 📲⚡
"If you're not first, your last." 🐇🐢
...okay, maybe it's not that dramatic, but mobile page speed is a big focus for any website builder. Duda's @Russ_Jeffery recently shared some helpful insights into the key factors that impact speed - and how to improve it effectively.
A few quotes I found really helpful:
💡 Why it's important
“Mobile page speed is more critical for several reasons. First, it's generally harder to score well for mobile due to the slower internet and less powerful devices. Second, over 50% of web traffic comes from mobile devices. Third, Google uses the mobile version of a website for indexing and ranking. Although desktop performance still matters, Google's primary focus is on mobile performance.”
💡 What tools to use to test mobile speed
“There is no single best tool, but different tools provide different data sets. The Chrome User Experience Report (Crux) offers real-world user performance data, which is ideal. PageSpeed Insights and Lighthouse, on the other hand, simulate environments and provide initial insights but might not reflect real-world performance accurately. Both types of data are useful, but real user data from Crux is more indicative of actual performance.”
💡 What's a good page speed
“It's difficult to define a "good" mobile page speed because it depends on various factors. However, a Lighthouse score above 70 is generally considered good. Core Web Vitals is a combination of metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), and passing these metrics means the site provides a good user experience.”
💡 What to avoid
“Avoid heavy elements above the fold, such as booking widgets or Google Maps. Simplify the above-the-fold content to ensure faster loading times.”
A few additional resources we have about Core Web Vitals:
- How Duda prepared for Google's INP update & how you can too
- Duda's built-in SEO Features
- Offer Clients SEO Audits with the New Overview Page
I hope this info can help you feel empowered when building sites, and also serves as a resource to use when a client asks about page speed and how you're ensuring high performance for their business. Any questions for Russ? Leave a comment below!
