Question of the Week: If you Whitelabel Duda, do you share what platform you use with clients?
This week, @meleasley asked:
To those who whitelabel Duda - When a client ask "what platform are you using wordpress, squarespace, Wix...?" Do you share the platform name?
Here's what the community had to say:
“Yep. I don't want them to think it's some platform that I built myself. They deserve more than that. And they can figure it out if they really wanted to.”
“Yes I have a number of times. I normally just quickly and nonchalantly say it is called Duda, it’s an agency software a lot of agencies use for websites. I’ve never once been questioned more about it or the pricing or anything like that.”
“If they press, we will mention it. Otherwise, we say something like this, from our proposal boilerplate:
We build our websites on our ___________, our trade name for a commercial content management system that we have licensed for use for our clients.
We selected this system based on the ease of use for us as well as our clients, security, built-in “back end” tools, stability, and vendor accountability demanded by both small and large corporate users, without the vulnerabilities, design limitations, maintenance overhead, and dependence on external volunteer-developed plug-ins and their authors that come with “free” website software originally designed by and for hobbyist bloggers.
The “built-in back end tools” of our system mean that numerous common functions are optimized and preprogrammed, not reinvented and implemented for each project. AWS and a few of the bells and whistles get mentioned later, if their eyes haven't glazed over and they haven't yet been satisfied.”
“Of course, I give them the whole playbook. I build up so much trust and value they see duda as just a tool for our agency. No secret sauce just having the experience and skillset to implement there vision.”
“Yes. The main objections are usually "what happens if I want to transfer my site (to another platform)" and/or "what is the long term reliability" meaning...since they have only heard of WP or SS or Wix, they want to know if my platform is something that will still be around in a few years.
I let them know that Duda is a happy medium between Squarespace & Wordpess, the ease of SS with the flexibility of WP. The reason you haven't heard of it is because it's marketed towards professionals, not individuals. Duda has been around for over a decade and is rapidly growing. I also say it is hosted on the same servers as Amazon, Netflix, and Disney, which makes them feel like they're in "rare air".
I tell them this even though I have it white labeled to match my brand. I have little to gain by keeping it a secret. If they want to go build their own site, they are not the client for me anyway.”
“We use to use a basic builder platform for our bottom end products so when we started using duda for our mid-range product we created a “enhanced” tier and gave a max / plus / pro type name and promoted the PWA features and references to CNN and Twitter that use the same. That seems to impress enough to stop the questions 😁”
“Not directly answering your question because I work more directly with agencies vs site customers, but my site customers do all know that it's Duda. As a developer.... if I were scoping out a product that has quite a lot of functionality, I'd much rather buy something with an entire company, active community, support team, and large funding dollars behind it rather than something a small agency built out from scratch, unless it were for something more trivial, like a basic admin portal.”
Agree? Disagree? Let us know in the comments below.