Google SERPs Title Tag pulling in Alt Text

Zhuff96 Member Posts: 10

Hey Everyone,

We have noticed that a few of our clients' results within SERPs are not using our Title Tags but rather using the Logo Alt text as the Title Tag. I know Google now can change this to whatever they feel fit, but does anyone else see this happen? How do I fix it?

Today, we added our ideal title tag to the logo alt text to mitigate this.



  • Shawn
    Shawn Member Posts: 11 mod
    edited November 2023

    Hey there! Google typically uses the page's metadata title for this unless it feels like it doesn't describe the page well enough or it's too long. With that in mind, a good place to start would be updating your metadata to include the business name in the page's title.

    Right now it's "New Construction Homes, Commercial Construction, Barndominium House & Floor Plan Builder Kearney, Liberty & Springfield MO." Instead, try something like "221 Construction | Liberty & Springfield MO."